Post by account_disabled on Dec 24, 2023 7:01:39 GMT
You have a strong product or service, a different delivery, and that solves someone's problem. Once you have the product defined, you can start thinking about the next pillars. Price It is nothing more and nothing less than what you are going to charge for the product you deliver to your client. But this P does not represent only the monetary value, but also the added value of the brand. Therefore, it is important to know how much your product costs to be produced, how much it will cost to be delivered and to be sold. Only then can you calculate how much people would be willing to pay for it . In the end, there is no point in delivering a super interesting product.
But in which people do not see such great value and are Special Data not even willing to pay for it. Perceived value is designed into all the other pillars. Knowing what that value is, how it can help you and how you distribute it makes all the difference in that perception. Plaza or Point of sale The plaza or point of sale is where you put your product or service on the market. In other words, it's how your customer gets to you. It is essential to know where your audience lives and where they consume your product. That means which establishments your customers usually frequent, whether they prefer to buy online or in physical stores and other points about distribution and consumption.
It's no use having a huge store if your audience only buys online. In the same way, it is also useless for you to put, for example, your clothing brand in a department store if, in reality, you want to sell to a class A audience. Promotion The promotion of a product according to the 4Ps concept has nothing to do with discounts or sales. That type of promotion is directly connected to the marketing of the product and how to promote it. In general terms: how that product will reach its buyers. To do this, we must answer some questions such as: what are the best consumption channels, the best points of sale and the best means to promote the brand.
But in which people do not see such great value and are Special Data not even willing to pay for it. Perceived value is designed into all the other pillars. Knowing what that value is, how it can help you and how you distribute it makes all the difference in that perception. Plaza or Point of sale The plaza or point of sale is where you put your product or service on the market. In other words, it's how your customer gets to you. It is essential to know where your audience lives and where they consume your product. That means which establishments your customers usually frequent, whether they prefer to buy online or in physical stores and other points about distribution and consumption.
It's no use having a huge store if your audience only buys online. In the same way, it is also useless for you to put, for example, your clothing brand in a department store if, in reality, you want to sell to a class A audience. Promotion The promotion of a product according to the 4Ps concept has nothing to do with discounts or sales. That type of promotion is directly connected to the marketing of the product and how to promote it. In general terms: how that product will reach its buyers. To do this, we must answer some questions such as: what are the best consumption channels, the best points of sale and the best means to promote the brand.