Post by corine43 on Mar 22, 2024 12:18:34 GMT
VP of Sales & Marketing of a document management software vendor Turn Your Marketing into Sustainable Sales and Double-Digit Growth Visit our page on Clutch to read more. And if you need B2B branding, strategy consulting, agency services, and marketing automation technology, you can learn more by contacting our team.B2B Marketing Consulting Agency Blog Why Website Development Projects Fail Sean Parnell - May 22, 2023 12:20 pm Website development graphic Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure A new website is an exciting step for any business, whether it’s a build-from-scratch project or more of a renovation.
Why then are so many marketing USA Email List leaders and business owners unhappy with their website? Why do so many well-meaning website developers and marketing agencies go wrong? Based on our experience, which includes creating our first web page in 1995, most website projects fail because they are done backwards: they start as creative endeavors instead of being a strategic demand generation engine and end up serving as a digital brochure that doesn’t increase demand or generate leads. A website, and especially its home page, represents the digital nexus of your communications and public presence, bringing your message to your target audience and generating leads. But websites don’t succeed on their looks, no matter how nicely the design incorporates your logo and your color scheme.
We’ve seen many poorly designed websites successfully generate leads and ecommerce sales because they resonated with prospects. Have you ever seen the Berkshire Hathaway’s website? To drive sustainable, double-digit growth, your website must articulate your value and ability to solve problems. Design then becomes the finishing touch. The Right Website Starts with Answering the Right Questions What does the right B2B website look like? Unfortunately for many B2B companies who commission flashy new websites for $20,000 to $30,000 (or more), it’s a question few art directors and web designers can answer.
Why then are so many marketing USA Email List leaders and business owners unhappy with their website? Why do so many well-meaning website developers and marketing agencies go wrong? Based on our experience, which includes creating our first web page in 1995, most website projects fail because they are done backwards: they start as creative endeavors instead of being a strategic demand generation engine and end up serving as a digital brochure that doesn’t increase demand or generate leads. A website, and especially its home page, represents the digital nexus of your communications and public presence, bringing your message to your target audience and generating leads. But websites don’t succeed on their looks, no matter how nicely the design incorporates your logo and your color scheme.
We’ve seen many poorly designed websites successfully generate leads and ecommerce sales because they resonated with prospects. Have you ever seen the Berkshire Hathaway’s website? To drive sustainable, double-digit growth, your website must articulate your value and ability to solve problems. Design then becomes the finishing touch. The Right Website Starts with Answering the Right Questions What does the right B2B website look like? Unfortunately for many B2B companies who commission flashy new websites for $20,000 to $30,000 (or more), it’s a question few art directors and web designers can answer.